Objectives of the Presentation
To understand the implications of the federal fraud and abuse laws, and particularly the Anti-Kickback Statute, as they relate to healthcare marketing.
Why Should you Attend
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbours, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.
When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.
Who will Benefit
- A brief review of the Anti-Kickback Statute, what it is and what is prohibited
- A brief review of the safe harbors that relate to marketing activities
- A review of the OIG advisory opinions as they relate to marketing
- A review of OIG compliance guidance as it relates to marketing
- An overview of case law relating to marketing activities
- Strategies that should be taken to preclude liability
- Hospital executives
- Physicians, including dentists, podiatrists and chiropractors
- Physician practice executives
- DME provider executives
- Ancillary service providers
- Ancillary service provider executives
- Attorneys representing any and all of the above