MACRA & MIPS - Patient Engagement - HIPAA Rules for Text Messaging & Email

Duration: 60 Minutes
Patient Engagement is a cornerstone of MACRA. Communication technology offers indispensable patient engagement tools. Secure patient portals are available. So are encrypted text message and email products. But patients overwhelmingly choose non-secure communication tools like text messaging and email. Appointment reminders, healthcare instructions, patient satisfaction surveys, health and wellness newsletters and recall reminders are just a few patient engagement tools sent electronically by regular (unencrypted) email and text messaging.
3 Step HIPAA Safe Harbor
Instructor: Paul R Hales
Product ID: 508146
Objectives of the Presentation
This webinar for HIPAA Covered Entities and Business Associates will cover:
  • A clear explanation of the simple 3 Step HIPAA Safe Harbor that protects covered entities and business associates acting on their behalf from liability related to patient engagement by unencrypted email and text messaging
  • What makes an email or text message subject to HIPAA law
  • A clear explanation of how HIPAA defines PHI - it's not just information about, for example, a diagnosis, disease, surgery or prescribed treatment
  • How a 2015 Federal Communications Commission Order about health care text messages added to confusion and what it really means - the 3 Step HIPAA Safe Harbor is the only text message Safe Harbor for covered entities and business associates
  • The interconnected liability of covered entities and business associates that provide unencrypted electronic patient engagement services like appointment reminders - and both can protect themselves
Why Should you Attend
The HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear and new. The first became effective with the HIPAA Omnibus Rule (September, 2013). Further, important guidance was published by the U. S. Department of Health and Human Services in 2014 and 2016.

There is a simple 3 step HIPAA "safe harbor" that frees covered entities and business associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient.

There are widespread violations of the HIPAA Rules for communicating with patients by unencrypted email and text message - largely because providers and business associates just don't know the rules - and don't understand what PHI really is - as defined by HIPAA.

The HIPAA Rules and HHS/OCR guidance provide a simple, easy to use 3 Step Safe Harbor for using unencrypted email and text messaging to engage patients. This session will explain the 3 Step HIPAA Safe Harbor.

The secret is HIPAA Rules are easy to follow, step-by-step - when you know the steps.

Who will Benefit
  • Hospital Trustees
  • C-Suite Executives
  • HIPAA Compliance Official
  • HIPAA Privacy Officer
  • HIPAA Security Officer
  • Health Information Technology Supervisor
  • Practice Manager
  • Risk Manager
  • Dentist
  • Optometrist
  • Chiropractor
  • Physical Therapist
  • Podiatrist
$300
Recorded Session for one participant
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How it works
Live Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • The webinar joining link, username and password for joining the webinar will be updated on your OCP Account 24 hours prior to the webinar
  • Presentation handouts in Downloadable PDF format will be updated on your OCP Account 24 hours prior to the live session
  • Login to the audio conference on the scheduled date and time
  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
"Paul Hales received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach Notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates."


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