Importance of Generating Cash Flow and How to Forecast Cash

Duration: 90 Minutes
By taking up this webinar you will understand the importance of generating cash flow and also add another tool to your toolbox which will allow you to make better credit decisions.

Generating Cash Flow
Instructor: Ronald A Sereika
Product ID: 501461
Many people may have financial statements in front of them but they do not know what they are looking for. In the past people would just look at the income statement to see if a firm increased sales and profits and the balance sheet to make sure their debt amount was not out of control. From these two financial statements they would make either a lending decision or a credit decision or an investing decision. However, you must look at the statement of cash flows because a company could be profitable and have increasing sales; however, they could still go bankrupt if they cannot generate cash.

Objectives of the Presentation
After attending the webinar people will be able to:
  • Define why generating cash is important
  • Describe how they will be able to better forecast cash for their companies
  • Discuss how to analyze statement of cash flows
  • Explain why they need to look at the statement of cash flows as well as an income statement and balance sheet to make a sound credit decision
  • Identify the documents and work they need to do to help them better project cash flow
Why Should you Attend
To get a complete step by step understanding of what information is in a cash flow statement; how to interrupt what you have in front of you and understand that a company must be able to generate cash from operations to be continued forward. The second part will give you a method of how to be able to forecast your monthly cash flow within 5% each month.

Areas Covered
  • Give scenarios of how important cash is to: Bankers, Businesses, investors
  • Explain why it is difficult to move ahead without the use of cash
  • Great example of a company that has doubled sales, tripled profit but could not generate cash- what happens?
  • Explain the indirect method of doing a cash flow statement in detail
  • Discuss the direct method of the cash flow statement
  • Show process from start to finish of how to interrupt a statement of cash flow (Indirect Method)
  • Discuss importance of forecasting cash- who needs it and why
  • Go through the three steps I have devised to be able to project cash on a monthly basis with 5% each month
  • Discuss variables that could affect your company in the cash flow process
Who can Benefit
  • Credit Analysts
  • Collection specialists
  • Controllers of small- large businesses
  • Bank loan officers
  • Treasury analysts
  • Financial Analysts
  • Business Analysts
  • Small-Medium business owners
$300
Recorded Session for one participant
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Live Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • The webinar joining link, username and password for joining the webinar will be updated on your OCP Account 24 hours prior to the webinar
  • Presentation handouts in Downloadable PDF format will be updated on your OCP Account 24 hours prior to the live session
  • Login to the audio conference on the scheduled date and time
  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
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  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
Ron has a Bachelor of Science Degree in Accounting and he has completed two-year executive credit and finance program as well as the GSCFM international program both at Amos Tuck School of Business at Dartmouth University. Ron was honored to have received the NACM National instructor of the year award in 2010, the National CCE of Excellence award in 2013 and also the Credit executive of the year for Upstate New York in 2011. Ron is a true team player with a positive attitude and believes he will be able to help you reach the same results he has achieved with his presentation.

Mr. Ronald Sereika has over twenty years of experience in management, financial analysis, credit and collections, and customer service. His background includes working in the clothing, food and beverage, building products and currently the medical device industry; all these have contributed to his broad knowledge of diverse industries, a unique skill set that benefits any size or type of company.

Awards and Accolades
  • 2010 NACM co-national instructor of the year
  • 2011 credit executive of the year for Upstate New York
  • NACM CAP and ACAP instructor, 1998 to 2015
  • 2013 NACM National CCE Designation of Excellence Award
  • Written several publications related to the areas of collections and building partnerships with sales
  • Chairman of board of directors of NACM Rochester, 2003 to 2006
  • Speaker at NACM Credit Congress, 2012,2013
  • Speaker at NACM annual meeting Upstate New York, 2010 to 2012
  • Two time Finalist for CFO award Cooper Vision, 2012 and 2015
  • B.S. degree in accounting; taken two-year credit and finance program, Amos Tuck Business School at Dartmouth University

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