The DO's and DON'Ts of Social Media and HIPAA Compliance

Duration: 60 Minutes
Hundreds of hospitals and other healthcare institutions across the nation are embracing social media. But how risky is this practice from a HIPAA and HITECH compliance stand point? Are you doing all you can/should to be compliant and manage/reduce the risk of a breach of PHI in your institution? By federal law PHI must be secured and its privacy insured. How do open very public forums like Facebook, Twitter and LinkedIn mesh with privacy and security?
HIPAA Compliance Do's and Don’ts
Instructor: Bruce Pugh
Product ID: 504503
Many have said if your company is not active in social media you will lose to your competition. Healthcare is a business and you must compete in a rapidly changing world so you need to embrace technology and social media, but you need to do it safely and within the guidelines of HIPAA and the HITECH act. In order to better understand how social media, HIPAA violations and compliance in your medical practice should be handled, we have put together a list of the Do's and Don'ts of Social Media and HIPAA Compliance.

Objectives of the Presentation
  • Recognizing the risks and consequences of using social media
  • Identifying the negative impact of improper use of social media
  • What do my policies and procedures need to cover
  • What monitoring do I need to do on my social media sites
  • What do training policies need to say about social media use
  • How often do I need to change my policies
  • Do I need a social administrator
  • What are the costs on non-compliance
  • What are the reasons to even get involved in these public forums
  • What can and can't I talk about on Facebook/Twitter
Why Should you Attend
Social networking sites such as Twitter, Facebook, and LinkedIn are great places to post opinions and to digitally network with colleagues and patients. But one inappropriate post containing Protected Health Information (PHI) could bring a range of legal liabilities and unforeseen consequences for healthcare providers, business associates, and employees. An organization's success relies on all employees understanding these risks and acting with integrity and responsibility when using social media. With over 800 million people on social networks and professional blogs, it is not surprising that HIPAA violations are on the rise and are raising major concerns among medical practices.

Lowering your social media risk starts with all employees understanding your policies and their responsibilities regarding social media usage. They also need to understand that HIPAA violations can come from the improper use of social media. This webinar defines the business risks of using social networking sites and provides guidance to help employees use social media responsibly.

Areas Covered
  • HIPAA compliance Do's and Don'ts
  • Defining best practices for using social media in healthcare settings
  • Staff training
  • Policies and Procedures
  • Risk mitigation
  • Why risk any use of social media sites
  • What do you mean by de-identify
  • Secured communication vs. social media: what's the difference
  • Fines, penalties and impact to reputation
Who will Benefit
  • HIPAA Compliance Officer
  • Physicians, Nurses, Healthcare staff, Therapists, administrative professionals
  • HIPAA Security Officer & Information Security Officers
  • CIO & Privacy Officer
  • VP of Technology at a healthcare institution
  • HR director at a healthcare institution
  • Health Information Managers
  • Risk Managers
  • Compliance Officers
  • Marketing Departments
  • Medical Office Managers
  • Systems Managers
  • Legal Counsel
  • Operations Directors
Topic Background
HIPAA and the HITECH act all by themselves are a complex set of rules and regulations to follow and drive for Privacy and information Security. When you add to that the fast paced, VERY open, VERY public nature of social media you have 2 things that seem at odds with each other. Yet to be successful in business today you MUST embrace the social medial platforms or lose market share to your competitors that do know how to leverage this environment.If healthcare employees were better educated on potentially hazardous mistakes while using social media and medical blogs, HIPAA violations could be avoided all together.
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  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
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Instructor Profile:
Bruce Pugh is a senior level IT executive with over 30 years of expertise in Information Technology. He spent 14 years in the healthcare field, designing, developing and installing automated billing, finance and accounting systems in hospitals across the country. From there he moved on to ADP where he spent 20 years in various senior level roles leading teams of IT professionals to deliver business solutions through technology and software applications for both ADP clients and their internal field support teams.

After leaving ADP, he worked as an independent consultant and IT Expert with the CITS Group. For them he had 5 engagements in Beijing China, where he designed, developed and presented seminars on numerous IT Best Practices topics for multiple companies.

Returning to the healthcare field, he is currently working with ComplyAssistant as a HIPAA and IT security Consultant performing HIPAA and BA (Business Associate) compliance assessments for hospitals, nursing homes, and physician groups. These assessments guide these "covered entities" in meeting and documenting their compliance with mandated HIPAA patient privacy and patient information security regulations.

Bruce is also an active volunteer with the United States Coast Guard Auxiliary where one of his many roles is as the National Division Chief for the Education division of the USCGAuxiliary Response Directorate.
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