Customer Relationship Management: Strategic Methods to Manage Relationships

Duration: 60 Minutes
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If you don't maintain good relationships with customers over time, you will be out of business. Whether those customers are internal or external, the basic approaches are the same because we are dealing with humans interacting with other humans. You need to maximize your own talents and hone your skills to keep relationships vital, healthy and productive.
Customer Relationship Management
Product ID: 509450
Objectives of the Presentation
  • Think more about strategic approaches than tactics
  • Work with your customer's personality
  • Apply Dr. Kano's unique approach to your customers
  • It's all about them; a branding expert's advice
  • Discover what the customer really wants
  • Don't rely on software; rely on conversation
Why Should you Attend
Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important. Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.

Areas Covered
  • What are your experiences with managing customer relationships? What's worked? What's fallen short?
  • What are the fundamentals of understanding personality you can use to communicate more effectively with your customers?
  • What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
  • What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
  • How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
Who will Benefit
  • Customer Relationship Managers
  • Sales People
  • Marketing Specialists
  • Small Business Owners
  • Business Analysts
  • Anyone with an Internal Customer
$300
Recorded Session for one participant
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  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
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  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
Rebecca Staton-Reinstein, Ph.D., president of Advantage Leadership, Inc. As president of Advantage Leadership, Inc. Rebecca works with leaders around the world, who want to grow their organizations and improve their bottom lines through strategic leadership and planning, engaged employees, and improved critical processes.

She works with leadership teams to develop robust strategic plans and, more importantly, execute them. She helps these teams become more strategic and critical in their thinkingand to apply approaches to problem solving with a track record of success. Rebecca has a Ph.D. in organizational development and is the author of 3 books on strategic leadership. She is an MBTI Master Practitioner, an elected foreign member of the St. Petersburg Engineering Academy, and has been honored by organizations on four continents.
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