Complying with 'Made in USA' Labeling Standards

Duration: 60 Minutes
Marketers and manufacturers that promote their products as Made in USA must meet 'all or virtually all' standard under Federal Trade Commission requirements or face stiff penalties. 'Made in the USA' is an attractive claim, not only for consumers, manufacturers and marketers, but for regulators, attorneys and plaintiffs as well. This audio conference presentation offers an overview of the FTC's 'Made in the USA' labeling requirements and enforcement policies.
Made in the USA Labeling Requirements
Product ID: 508732
The speaker also walks attendees through some recent actions to evaluate effective techniques for responding to a regulatory inquiry. In addition, the presentation addresses California's changes to its 'Made in the USA' standard and related issues involved in adequately substantiating an origin claim.

Objectives of the Presentation
  • FTC standards for 'Made in the USA' claims
  • Details of recent changes to the California standard
  • How to evaluate whether your company's 'Made in the USA' claim would pass muster
  • What to do if you receive a regulatory inquiry regarding 'Made in the USA' marketing
  • Related considerations such as customs and other origin claims
Why Should you Attend
Consumer studies have consistently shown that Americans prefer to buy "Made in USA" products, a preference that has not gone unnoticed by vendors and manufacturers of consumer goods. The problem is that various federal agencies mandate different rules to specify the origin of a product, creating confusion as to when and how products can be designated "Made in USA." This webinar will provide attendees with a basic overview of "Made in USA" labeling rules and tips on ensuring compliance

Areas Covered
  • Federal Trade Commission 'Made in USA' requirements
  • California 'Made in USA' requirements
  • Other Government Agencies (OGAs)
  • Lean Manufacturing & Satisfying all interested parties
  • Responding to Government Inquiries
  • Risks: Examples & Mitigations
Who will Benefit
  • Legal Counsel
  • Regulatory Affairs
  • Marketing & Advertising
  • Sales & Business Development
  • Purchasing/Outsourcing
  • Packaging & Labeling
  • Trade Compliance
Topic Background
Under various historic theory of consumers' right to know, most government agencies require that product be factually labeled with their country of origin. More specifically, the Federal Trade Commission is responsible for products claiming to be of U.S. origin and interlocks with other agencies to assure that US consumers are duly protected of their right to know.
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Live Session - How it works
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  • Login to the audio conference on the scheduled date and time
  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
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  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
Randi Waltuck Barnett is a highly regarded global trade professional, having created and implemented global and domestic trade compliance programs across many industries for companies large and small. Her experience includes oversight of a $5B, 65-location division of Honeywell, a $3B, 17-location division of Motorola, and global trade optimization for Dell, Inc., among others.

Ms. Barnett has worked in the international trade arena in various industries for nearly 20 years. Her professional accomplishments include multi-million dollar global supply chain savings under various legal theories, as well as end-to-end global trade mitigation processes and procedures, identifying right sized technology tools, including "compliance on a shoestring" practices.

She has served on councils and boards for various organizations, including the American Association of Exporters and Importers (AAEI), the Organization of Women in International Trade (OWIT), is a charter-member of the International Compliance Professionals Association (ICPA), and a frequently sought-after trade and supply chain conference speaker for various well-known conference organizers, including the International Compliance Professionals Associations (ICPA), the American Conference Institute (ACI), Marcus-Evans, and Richardson Conference Events.

A licensed customs broker, Ms. Barnett holds degrees in International Business, an MBA in Finance, began her pursuit of a J.D. in International Trade Law; she is Lean Six Sigma Green Belt certified and a Motorola Certified Instructor, available to meet any of your trade compliance, operations or global trade strategy needs.
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