Substantiation of Food and Supplements Marketing Claims: FDA and FTC Requirements

Duration: 60 Minutes
This webinar gives a clear overview of claims about food products and supplements in labeling, advertising and other forms of promotion. The material will be presented in layman's terms, so it can be understood by business and marketing executives who have no legal background. The webinar will include examples and will cover different types of products and product claims; labeling, advertising and social media, the roles of various government agencies, using testimonials, and sources of additional information. The instructor has a wide variety of experience with both locally manufactured and imported products.
Food and Supplements Marketing Claims
Instructor: Kenneth D. Weiss
Product ID: 501745
Objectives of the Presentation
  • What they can and cannot say about their products
  • Which kinds of products are most subject to evaluation of claims
  • To avoid problems with product labeling, advertising and other types of promotion
  • Which government entities might be evaluating their claims
  • Whether and how they can use testimonials in advertising
  • Sources of additional information
Why Should you Attend
Nearly all training on claims is given by attorneys. They provide extensive, accurate information, but often it is hard to understand and too detailed for managers of small companies. This webinar will explain, in layman's terms, how to label, advertise and promote a food or supplement without running afoul of laws that are enforced by agencies such as the U.S. Department of Agriculture, the Food and Drug Administration, the Federal Trade Commission and the U.S. Department of Justice.

Areas Covered
  • Some good and bad examples
  • What constitutes a claim
  • Some types of claims, I:
    • Express
    • Implied
    • Puffery
  • Some types of claims, II:
    • Ingredients
    • Health and nutrition
    • Purity
    • Other
  • Types of products on which claims are regulated:
    • Food products
    • Dietary supplements
    • Drugs
    • Cosmetics
    • Devices
    • Pet products
  • Location of claims:
    • Product labels
    • Advertising
    • Social media
    • Other promotional materials
  • Who polices your claims:
    • USDA
    • FDA
    • FTC
    • U.S. DOJ
    • State and local governments
  • Using testimonials
  • Sources of additional information
Who will Benefit
Managers of small companies that are starting to market products in the U.S. They can be manufacturers, distributors, retailers, importers, or exporters to the U.S. based in foreign countries.
  • Executives of food and dietary supplement companies
  • Regulatory Affairs professionals
  • Legal Counsel for food and dietary supplement companies
  • Marketing Managers
  • Research and Development scientists
Topic Background
Many small firms have blithely labeled, advertised or otherwise promoted foods and supplements with no concern for regulation of claims. Others have been aware of regulations and tried to comply with them but have not done so successfully. These indiscretions can result in civil penalties, the need to re-label products and harm to a company's reputation. The webinar will explain in simple terms how to stay on the right side of the law.
$300
Recorded Session for one participant
Get life time access with download option!
Book this course
Pay Now
  $450.00 Training CD
Free shipment within 4 Working Days of placing the order. Get life time access for unlimited participants.
  $550.00 Training USB Flash Drive
Free shipment within 4 Working Days of placing the order. Get life time access for unlimited participants.
For multiple location please contact our customer care team +1-510-857-5896.
How it works
Live Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • The webinar joining link, username and password for joining the webinar will be updated on your OCP Account 24 hours prior to the webinar
  • Presentation handouts in Downloadable PDF format will be updated on your OCP Account 24 hours prior to the live session
  • Login to the audio conference on the scheduled date and time
  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
Kenneth D. Weiss is a consultant and writer in marketing and international trade. He has worked with many products and has special expertise in foods and beverages. His works include market research and information, helping his clients comply with a variety of U.S. regulations and connecting them with potential business partners.

Ken has a bachelor's degree from the University of Minnesota and an MBA from Stanford. He has written four books on international trade and has conducted numerous seminars and training courses.
View More